Jordan Evans Authentic Jersey | Puma

Lauren Francesconi

Puma endeavours not only to be the most desirable sports lifestyle brand, but to be the first truly virtual sports company. Puma fuses the creative influences from the world of sport, lifestyle and fashion, while staying true to their history and philosophy.I selected fashion, style, evolution and structure to represent the attitude of Puma in designing the capabilities brochure for their company. Displaying minimalism and the streamlined design that Puma conveys to the public were paramount in my presentation.

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